Continuing our regular look at local businesses, Certainly Wood paid a visit to the lovely ladies at Henryka, an Aladdin’s cave of jewellery that draws much of its inspiration from nature. As well as selling online, they have a shop in the heart of Hereford. PR Manager Karen Amos takes up the story:
How did Henryka get going?
The company was founded by husband and wife team, Anna & Ted Emmett, in 2006 with the dream (reflected in the lyrics of a Moody Blues song of the same name – ‘live hand in hand and together we will stand on a threshold of a dream’) of creating an exclusive, self-designed range of jewellery made from amber and silver. The desire was to contemporise amber and create unique jewellery inspired by nature and wildlife.
Henryka’s Hereford store opened in 2010 and in November 2016, we proudly celebrated our store’s sixth birthday with a party in store, to which all our lovely customers were invited. Last year was an exciting year for us as our wholesale business took off, which means the Henryka brand is now available in stores & galleries throughout the country.
How do you support Herefordshire businesses?
Our ethos is to gain inspiration by working closely with other people outside of Henryka. Some of our design ideas originated within colleges and schools in the county - we challenged students to come up with designs that we have then taken from drawing board to prototype, then through to manufacture and finally to sale. Furthermore, Henryka has introduced designs endorsed, and promoted, by Herefordshire Wildlife Trust and the British Bee Keepers Association.
We also support local charities and have commissioned exclusive pieces for The Little Princess Trust and The Courtyard Theatre (Hereford). We are currently collaborating with students from Brookfield Secondary School and our local No Wrong Door Project (hvoss – Herefordshire Voluntary Organisations Support Service). The possibilities are limitless, as are the number of people who can join us on our journey. We truly want to create jewellery with heart and soul that means something to others.
What is the inspiration for, and ethos of, your business?
We want to create more than a business: we want to create a completely different, exciting way of working. We want this for everyone who joins us on the way, too – it’s an amazing place to work. We want to see what inspires other people – that way our jewellery has a true meaning, not only to us, but also to others.
We have an amazing team of people – we call them our adopted family. Most of our team members have been with us since Henryka began and I couldn’t imagine being without them. We all dream BIG and have the same vision for the future, which makes our workplace so exciting!
What are your most popular items?
It has to be our signature piece – the Kingfisher Pendant. I love it because it’s such an iconic bird! The piece is beautifully handcrafted, showcasing nature at its best. It’s our bestseller.
Tell me about your relationship with Certainly Wood?
We have known Nic & Natalie from Certainly Wood for a couple of years. We will be working together this year on our social media platforms, so keep your eyes peeled for a competition coming soon.
Where do you see the business going in the next 10 years?
Last year we expanded the business into wholesale, which means our brand is growing across the UK. You can find us in galleries and retail outlets from Scotland, throughout England & Wales including the Isle of Wight and we aim to open many more doors this year.
Visit Henryka online at www.henryka.co.uk