With their rapping farmers & contemporary approach to marketing, it would be easy to think that Yeo Valley are one of the new, 21st century dairy giants on the block, along with the likes of Muller or Delamere. However, the Mead family, the driving force behind the brand, have been farming in Somerset since the 1400s. We’re joining forces with them this month to offer you a rather wonderful competition, so we thought we’d pay them a visit to find out more about their ethos and how their British values and traditions are very much in-step with ours.
Yeo Valley’s impressive product range includes ‘yeogurt’, butter, milk, cream and ice cream, to name but a few. It became a household name almost overnight back in 2010 with its innovative, rapping-farmers’ ad campaign that became a huge internet sensation.
However, the company started life in a very humble way. It was back in the 1950s that Roger Mead began dairy farming. In the 60s, together with his wife Mary, the couple moved to Holt Farm and had just 30 cows, a few sheep and some arable crops to their name. Towards the end of the decade, a nearby farm came up for sale, which they bought and began to rapidly expand, which included the birth of their son Tim and their two daughters.
In the 70s, they began to make yeogurt from the skimmed milk left over from their clotted cream production. It proved a huge hit and they toured the valley in their Morris Minor selling it to farm shops and the like. With the arrival of supermarket chains in the 80s, there was an increase in demand for their products and the company steadily grew.
Although the company now employs over 1,000 people, Yeo Valley has remained true to its eco roots. They even grow their own elephant grass as a sustainable biofuel for their boiler plant and the milking parlour runs off solar power.
We’re rather proud of our small part in their success. Certainly Wood is also very much a family business set up by brothers George and Nic Snell as part of a farm diversification. Not only does George still farm, but their brother Anthony, together with his wife Christine supply Yeo Valley with organic blackcurrants.
Given we have a lot in common with the good folk at Yeo Valley, we’ve got together with them to offer a competition to win one of our rather lovely log stores and the logs to go with it. It will go live in the middle of the month and you can find it on https://www.yeovalley.co.uk/things-to-do
Thank yeo for reading!