In more ways than one, Certainly Wood is very much an industry leader. Primarily, it is the inventor of kiln dried firewood. It was definitely the first in the UK to ever sell kiln dried, and it is probably the first in the world! There was certainly no evidence eight years ago of anyone selling kiln dried logs, and if that was not a big enough a step, the business made sure that not only are the kilns run on wood waste, but also much of the electricity used comes from solar panels.
Having discovered the best way to season wood for burning, and dry firewood fast, the business then worked with HETAS to set up a quality standard for firewood. It became the first firewood producer in the UK to become approved under the HETAS ‘Quality Assured Fuel’ scheme. With this came the beginning of standardisation for selling logs. All Certainly Wood’s logs are sold in small packs or bulk bags of a known and checked volume so customers know what they are buying every time. A move away from selling by weight or a ‘load’.
Seasoned firewood has traditionally been sold by retailers in small nets, and invariably this is still the case, but with the confidence that Certainly Wood’s kiln dried logs are so dry they started to pack the logs in sealed plastic bags and in attractive branded packaging. Even the kindling is packed in boxes - a first for the market, making it much cleaner and convenient for both the retailer and the customer.
The company continues to innovate, making sure production costs are kept to a minimum and customers receive the best value, highest quality products on the market.
Finally, the company's Flamers natural firelighters are now produced in Herefordshire, the first ever natural firelighters to be made in the UK.